Retro Pepsi Advertising in Pictures

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More than a century of existence, the company Pepsi has undergone crises and ups. Support for drinks often helped advertising. And one of the most famous advertising campaigns for brands were created during the 50's to the 60's of last century. Three strong and vibrant campaigns of those years are still considered classics of advertising art: More Bounce to the Ounce, The Light Refreshment and The Sociables.

The first was carried out from 1950 to 1953. Ever since the 30s Pepsi brand actively compete with Coca-Cola, and advertisers have come up with an interesting marketing move: they decided to sell Pepsi drink for the same price as its competitors, but in bottles of twice. With campaign More Bounce to the Ounce producers hoped to draw consumers' attention to the favorable value for money product.

The second ad campaign unfolded from 1954 to 1959 and was aimed at the conquest of the young audience and then, in 1959, left the campaign The Sociables, that bombshell. Its slogans were reduced to that sociable people prefer Pepsi. The posters depict gay people and stylish parties and the drink was served to them almost as a drug that can make any introvert soul of the company.